It's a full rebrand which is wise for any company. This shows that the club has big aspirations that extend beyond the pitch. They are growing/establishing the brand which is a positive sign for the future.
Our old logo was fine but it won't sell shirts or increase global appeal. Maybe 1% of the population will find this logo stylish and our revenue will increase 1%. Most likely we won't be hurt by it financially.
Our old logo was fine but it won't sell shirts or increase global appeal. Maybe 1% of the population will find this logo stylish and our revenue will increase 1%. Most likely we won't be hurt by it financially.
Our old logo was fine but it won't sell shirts or increase global appeal. Maybe 1% of the population will find this logo stylish and our revenue will increase 1%. Most likely we won't be hurt by it financially.