Was just checking my receipt from last year (May 31), and the Vidal jersey I bought (

) was 79 Euros. So the jersey itself was 49 Euros, plus 20 for customization, and 10 for the CL & Respect patches.
I also got 10% off the entire order, after the jersey discount (also bought a mug and shitty nike hat).
And it's true there were limited options by that point, but the deal had been going on for a couple weeks, if memory serves, and when I started looking at discounted jerseys I did have all 3 options for a short time @ 49 Euros. Then the home went out of stock, then the home was back in stock, then the away went out of stock, then the home went out of stock, and the away was back in stock, then the away and 3rd went out of stock. Or something like that.
I've got a $79 JuveStore credit from that jersey (they messed up the 3, put the jersey in the package hot, or something -- but great customer service), and will be waiting for a nice sale, too. With the dollar conversion, shipping, duty, etc., these things are fucking pricey!