I bought it as well , and I'm wearing it occasionally now and then when playing football and I have to say I love it .The material is nice and light and is fitted probably and actually it doesn't looks so bad without the sponsor sticker.
It gives them more time to sell shirts. They've lost out on some significant money releasing the kits so late. When the club goes on tours in the summer, fans will be able to be the new jerseys.
It's about time they started to unveil the new kits at the end of the season instead of before the new season. Hopefully we can sell more jerseys this way.