During the video presentation above, Nike Italia general manager Andrea Rossi commented that the Agnelli family took over the club in 1923 and built it around
4 main values: family, union, loyalty, and honor. These 4 values are represented through the 4 black stripes in the front of the shirt. Moreover, Giampiero Boniperti’s famous phrase “Vincere non è importante, è l’unica cosa che conta” (“winning isn’t important, it’s the only thing that counts) is stamped on the inside of the shirt just around the neck. (EDITOR’S NOTE: now if *that* doesn’t make you swoon, I don’t know what will!)
The “Jeep” on the front represents an homage to the new strategic partnerships between the two nationalities which form my identity, and further doubles as a satisfaction of the aforementioned jingoism I happily wear on my sleeve. Meanwhile Mr. Rossi helpfully reminds us the shirt is 100% made from recycled PET and is
20-23% lighter than last year’s (hooray!)
As for the battle-garb for when our mighty warriors march into enemy territory (more commonly boringly known as the AWAY shirt), they’ll be doing so in a style fitting of the pending fate of our rivals: “Black Death”. From the mouth of Mr. Rossi,
the inspiration for the “Total-Black Look” look arises from Juve’s grinta, determination, and aggression.
http://juventiknows.com/juventus-kits-2012-13-back-to-basics-the-kits-are-alright-again/
Very interesting.