That's the thing though, if we can't outbid Milan for a player like Iturbe, we can kiss any hopes of signing any top class player or even top class prospect in the next 5 years. Of course, you can always get incredibly lucky with a Pogba or Vidal type deal, but the circumstances in which they happen are pretty rare.
What kind of message does this send to the fans? At first we moan about Italy being in a mini crisis and not having enough money to compete with top clubs, and then we go and get toppled by the likes of Milan (If it does happen)
Obviously, there's a cut off point where you say "No way in hell should we pay that" But for under 30M it may be overpriced but that's the way it is now. No top player or highly rated 21 year old is going for cheap. It's not just about being outbid by Milan, it's about our seemingly primary target who's probably going for under 30M not coming to us because we're afraid to spend anything over 15M.