Lol, this "row" is not down to football reasons, but for the control of RCS, biggest editorial group in Italy, who controls several newspapers (including la Gazzetta dello Spork, la Stampa, Corriere della Sera, and so on), whose majority quotes are controlled by Elkann. Della Valle's a bit butthurt about it and is talking shit about FIAT and Agnelli/Elkann family (in a bit ridiculous way imo, showing clearly that he's butthurt). Nothing to do with football or Fiorentina really, even if this scuffles consequencely complicated the relations between the two clubs, being them the owners (even if Elkann doesn't look to spend so much time behind Juve, for sure not more than necessary).