I think Samsung would be a very good sponsor,they are definitely doing the right moves,and is the leader or very close to being one when it comes to the "smart" technological era, and them choosing Juventus proves that they know how many Juventini are out there.
I am all for it to be called the Samsung Arena of Turin.
According to the founder of Samsung Group, the meaning of the Korean hanja word Samsung (三星 is "tristar" or "three stars". The word "three" represents something "big, numerous and powerful"; the "stars" mean eternity.[12]