The interiors of the Juventus' new stadium that will rise on the foundations of current Delle Alpi Stadium will be designed by Pininfarina. The designers team of the new stadium wanted Pininfarina Extra at its side to give further value to all internal areas accessible by spectators: honour lounge, boxes, glacis seats, benches, locker rooms, restaurants.
Designers have planned a solution joining present and future, keeping the architectural memory of the old plant alive, and creating a city's new symbol, for supporters - who, starting from season 2011-2012, will have a wholly white&black plant - for sports' lovers and for citizens. In particular, the project set up by Pininfarina Extra involves the interiors of all the stadium’s areas – floors, lights, furniture, boxes and lounge – besides glacis seats. The seats for the audience will be drawn up like pixels of a huge picture, that when the stadium will be empty will show symbolic images of Juventus' great champions.
http://extra.pininfarina.com/