They are basically just hiring cheap unproven non-top level managers hoping that one of them pulls a Conte. Seedorf, Inzaghi, Mihajlovic, Brocchi. Mix that with their mostly crap players and retarded transfer strategy and nothing will happen. Doesn't help that their stadium plans went down the drain. Selling their team bus made them a joke internationally, prospective players and business partners read the papers too. They seem to fail at everything these days.
Not so sure about their longterm future either, Mr. Bee seems more like a Thohir than an Abramovich.