Serie A is sponsor rich
Sponsorship of Serie A teams has increased by £3.5m over the last year, according to a report commissioned by StageUp.
A staggering total of £79.5m has been spent on sponsoring the 20 teams that inhabit Italy's top flight this season.
The figures come despite the economic downturn and are largely down to long term deals signed by the clubs before the credit crunch really began to bite.
Torino are the only club in the Italian First Division to have suffered a dip in revenue from sponsorship.
The Granata's deal with Reale Mutua worth £2.6m expires at the end of the season and has been replaced by a £2.2m agreement with Renault Trucks.
Things look set to change, though, as 11 teams will have to renegotiate their current deals or find another sponsor in time for next season.
Siena are the unlikely winners of the report, netting £13.5m from local bank Monte dei Paschi for the naming rights to their stadium.
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I assume we are one of those teams seeing as our sponsorship deal with new holland is about to expire end of this season if i am not mistaken?
any ideas as to who our new sponsor maybe & how much is this goin to affect our mercato?