But you do realise that those are the two only choices you have, right? So, would you rather entertain the idea of representative democracy and have the people you elect excercise control on the market, furthermore people who you - in theory - are able to hold accountable for various happenings. Or would you rather have some douchebag who only has his own interests in mind to control it?
And please don't try to compare predator companies with governments, i'll be very tired if we move down that path.