Partly, but mostly things haven't changed too much from Secco's time. I guess 22m is our first offer and we'd be willing to go up to 24-25m eur, which is just as much as we were paying in Secco's time for top players.
It's not just about Juve, but also about serie A. 25m eur is the highest the serie A teams go for some 10 years now. At the beginning of the 2000's teams like Parma, Juve, Lazio, Milan or Inter were easily paying 50, 40 or 30m euro, but Felipe Melo's 25.5m eur price tag is the highest price a serie A team paid in the last 10 years.