Well, when you think about it, all Sony did was leave that up to the publishers. EA already does an online pass, so you can't hand off fifa to your friend and let him try it online.
The way XB1 is doing it will likely make it cheaper for publishers since restrictions like this are already in place and they don't have to build them into the titles themselves. More and more publishers will likely be using DRM in the future since they lose money through piracy and the used games market while Gamestop makes a fortune.