We can all see the potential. Its clear as day. Give Morata the kind of run that Mandzukic got when he wasn't doing much, and you'll see that right now the only thing holding him back is his lack of continuity. I am not judging Morata on this seasons performances, just judging him on his abilities, and those kind of abilities normally translate really well, into a real world top marksman. Only a matter of time.