I'm just looking from marketing point-of-view, I like Serie A being mentioned, everyone is all about money, but money as a short-term gain, while looking into the future we need Italian teams everywhere to bring that top brand again. Surely Juve would loose money, but this is kind of investment, if you will. It will pay off in long term. Then teams will start to biuld stadiums etc.
@Roman no, the team not in CL spot at the end of the season can't go to CL unless it wins the EL (Sevilla would be 5th spanish team in CL, while Napoli or Viola 4th italian as mentioned before)