Delle Alpi to be restructured (18 Viewers)

[only-juve]

$$$ :drill:

20 March 2008
Juventus and Sportfive enter a 15 year marketing partnership

Juventus Football Club S.p.A. and Sportfive Italia S.r.l. have concluded a long term strategic partnership with respect to exclusive naming and partial promotional and sponsorship rights of the new stadium approved on 18 March 2008 by the Juventus Board of Directors.

Sportfive Italia S.r.l., belonging to the Sportfive Group (a company of Lagardère Sports), the European leader in the fields of sports rights marketing, decided to enter into the agreement also in consideration of the strength and international value of the Juventus brand as well as for being part of the Juventus new stadium project. According to the agreement, Sportfive is entitled to exclusively sell the naming right of the new stadium and to market part of the sky boxes and VIP seats.

The partnership shall last as from the date hereof and until the twelfth year after the completion of the construction of the new stadium (presently foreseen to be ready in the sportive season 2011/2012 and, therefore, final term should elapse on 30 June 2023).

The agreement provides an overall base compensation of € 6.25 million per annum per 12 years, that will be paid to JUVENTUS during the term of the partnership. The agreement provides relevant payments in connection with the construction of the new stadium.

Concluding this agreement, the parties have signed an innovative strategic alliance that confirms their leadership in the respective markets.





Official site: http://www.sportfive.com/index.php?id=141

look at 1st player.

Guys can someone explain :xmas:

 

Buy on AliExpress.com

[Morra10]

mark says juve are getting VDV, thats all you need to know....

 

[C4ISR]

They are paying us 72+ million euro's over 12 yrs to handle the naming rights for our stadium. What about the money from the sponsor that is chosen? What percentage of that do they get?

 

[Salvo]

so the stadium will be named stadio sport five?

look the name isnt great but if we can get good money out of it its good.
so are we getting good money?

 

[gsol]

Once again the new management is missing the boat. We all know that they do not know how to manage a team but I always thought that they would be good at brining revenue into the team based on their track record at FIAT where they managed to turn the FIAT, Maserati, and Ferrari lines into profit from years of losses. When it comes to Juve they are just messing everything up.

I think renovating the Delle Alpi is a fantastic idea since the team was leaving a lot of revenue on the table annually with the low attendance and excessive overhead. I just think they are missing the real reason attendance is low.
First of all the stadium is too big. Turin is a small town that is split in two (half if not more are Toro fans). The stadium is too big and misusing space. Consider that it is only slightly smaller than the Olimpico and bigger than the San Siro which are both shared and in far bigger cities.

The problem is that Turin is too far from where the majority of Juventini are. Most fans are situated south of Rome and find it difficult travelling all the way to Turin for an afternoon. I did it when I lived in Rome and found it really long and uncomfortable (imagine for those in Naples or Lecce, Sicily or worse Sardinia).

Rather than convert a section of the stadium into a banquet hall, why not convert it into a hotel? Overnight packages could be made encouraging Juve fans to make the trek and furthermore visiting clubs could stay there on away games and effectively guarantee occupancy and pay our bills.

The space would be better utilized and more fans would b able to justify the overnight excursion rather than 20 hours on the train for a 90 minute game if the hotel costs were reduced. They could likely get some bulk packages from Trenitalia too and encourage travelers to come in groups. If they were to stay the Saturday evening they could even attend the morning practices and being lighter training sessions (when they do them) I’m sure autograph sessions could be included.

Banquet halls when done properly generate money, there’s no doubt. I don’t see however, how the banquet hall will benefit the team or vice versa…at least not to the extent that the hotel would. I think the team and the hotel would feed into each other in a more direct manner.

 

[gsol]

By the way, did anyone else notice that the approved cost of the renovation is the same as the "recapitalization" Lepo Elkann made into the team last year at about this time?

They must think we are retarded. No wonder they were so cheap in the transfer market.

 

[C4ISR]

so the stadium will be named stadio sport five?

look the name isnt great but if we can get good money out of it its good.
so are we getting good money?

They have bought the rights from Juve to sell the naming rights for the stadium, and they get a share of w/e deal is struck.

If they are willing to pay 72 million euros over 12 years to have these rights, that means they plan on recouping all that money and than some, so I'm sure Juve will get alot of money from whoever the stadium in named after.

 

[only-juve]

Once again the new management is missing the boat. We all know that they do not know how to manage a team but I always thought that they would be good at brining revenue into the team based on their track record at FIAT where they managed to turn the FIAT, Maserati, and Ferrari lines into profit from years of losses. When it comes to Juve they are just messing everything up.

I think renovating the Delle Alpi is a fantastic idea since the team was leaving a lot of revenue on the table annually with the low attendance and excessive overhead. I just think they are missing the real reason attendance is low.
First of all the stadium is too big. Turin is a small town that is split in two (half if not more are Toro fans). The stadium is too big and misusing space. Consider that it is only slightly smaller than the Olimpico and bigger than the San Siro which are both shared and in far bigger cities.

The problem is that Turin is too far from where the majority of Juventini are. Most fans are situated south of Rome and find it difficult travelling all the way to Turin for an afternoon. I did it when I lived in Rome and found it really long and uncomfortable (imagine for those in Naples or Lecce, Sicily or worse Sardinia).

Rather than convert a section of the stadium into a banquet hall, why not convert it into a hotel? Overnight packages could be made encouraging Juve fans to make the trek and furthermore visiting clubs could stay there on away games and effectively guarantee occupancy and pay our bills.

The space would be better utilized and more fans would b able to justify the overnight excursion rather than 20 hours on the train for a 90 minute game if the hotel costs were reduced. They could likely get some bulk packages from Trenitalia too and encourage travelers to come in groups. If they were to stay the Saturday evening they could even attend the morning practices and being lighter training sessions (when they do them) I’m sure autograph sessions could be included.

Banquet halls when done properly generate money, there’s no doubt. I don’t see however, how the banquet hall will benefit the team or vice versa…at least not to the extent that the hotel would. I think the team and the hotel would feed into each other in a more direct manner.

Always great to read u're posts man.......:bigscarf:

 

[only-juve]

By the way, did anyone else notice that the approved cost of the renovation is the same as the "recapitalization" Lepo Elkann made into the team last year at about this time?

They must think we are retarded. No wonder they were so cheap in the transfer market.

Can u explain this part plz........

 

[swag]

Always great to read u're posts man.......:bigscarf:

Can u explain this part plz........

Well, I almost gave you credit for understanding it. But the banquet hall thing went way over my head.

 

[Lawnchair Bes]

firm believer that you can't have an intelligent discussion about juve with anyone that has a reference to juve in their handle

 

[swag]

firm believer that you can't have an intelligent discussion about juve with anyone that has a reference to juve in their handle

I've definitely observed this phenomenon you speak of.

 

[gsol]

The banquet hall reference is regarding the gala room that Gigli is planing to include in the renovated Delle Alpi. He claimed that people will celebrate their weddings there. I feel that space would be better suited for a hotel like area that can accommodate eventual travelling fans and travelling teams which will likely generate better attendance given the distance between Turin and the bulk of Juve’s fan base.

 

[gsol]

The 105 million euro expense budget seems to be very similar to the 104.5 million Euros Lapo Elkann dumped into the team last year (which made the Elkann position as majority shareholder a near landslide).

The promise was that we would get champion players and major signings would take place. A year has passed and teh signings have been mediocre at best and the money used came primarily from the sale of former players.

Now we see where the money is going. All along it seems they intended on renovating the stadium. They were set to get a lot of government grants to help finance the stadiums if the Euro 2012 bid would have gone to Italy but having lost that now the team will have to finance everything on their own meaning the champions Gili and Secco keep promising won't likely wear our jersey any time soon.

 

[Tifoso]

The 105 million euro expense budget seems to be very similar to the 104.5 million Euros Lapo Elkann dumped into the team last year (which made the Elkann position as majority shareholder a near landslide).

The promise was that we would get champion players and major signings would take place. A year has passed and teh signings have been mediocre at best and the money used came primarily from the sale of former players.

Now we see where the money is going. All along it seems they intended on renovating the stadium. They were set to get a lot of government grants to help finance the stadiums if the Euro 2012 bid would have gone to Italy but having lost that now the team will have to finance everything on their own meaning the champions Gili and Secco keep promising won't likely wear our jersey any time soon.

In which case, they did the right thing in the long run. The new stadium will be a cash cow for years.

We are competitive--without the majorly bad officiating in Interdimerda's favor, we would be at/near the top.

Makes you wonder if they really might not have a plan.

 

[Gazzo]

Once again the new management is missing the boat. We all know that they do not know how to manage a team but I always thought that they would be good at brining revenue into the team based on their track record at FIAT where they managed to turn the FIAT, Maserati, and Ferrari lines into profit from years of losses. When it comes to Juve they are just messing everything up.

I think renovating the Delle Alpi is a fantastic idea since the team was leaving a lot of revenue on the table annually with the low attendance and excessive overhead. I just think they are missing the real reason attendance is low.
First of all the stadium is too big. Turin is a small town that is split in two (half if not more are Toro fans). The stadium is too big and misusing space. Consider that it is only slightly smaller than the Olimpico and bigger than the San Siro which are both shared and in far bigger cities.

The problem is that Turin is too far from where the majority of Juventini are. Most fans are situated south of Rome and find it difficult travelling all the way to Turin for an afternoon. I did it when I lived in Rome and found it really long and uncomfortable (imagine for those in Naples or Lecce, Sicily or worse Sardinia).

Rather than convert a section of the stadium into a banquet hall, why not convert it into a hotel? Overnight packages could be made encouraging Juve fans to make the trek and furthermore visiting clubs could stay there on away games and effectively guarantee occupancy and pay our bills.

The space would be better utilized and more fans would b able to justify the overnight excursion rather than 20 hours on the train for a 90 minute game if the hotel costs were reduced. They could likely get some bulk packages from Trenitalia too and encourage travelers to come in groups. If they were to stay the Saturday evening they could even attend the morning practices and being lighter training sessions (when they do them) I’m sure autograph sessions could be included.

Banquet halls when done properly generate money, there’s no doubt. I don’t see however, how the banquet hall will benefit the team or vice versa…at least not to the extent that the hotel would. I think the team and the hotel would feed into each other in a more direct manner.

I like the idea but the space in which you propose to put accomadation would not nearly be sizeable to generate any profit unless we ridicolously overpriced the accomadation in which case southern italians wouldn't even consider it. Even if we were to place it nearby there would be geniune profit issues

 

[cunninlynguists]

Well send an e-mail to Juventus.com about your information.
Or we can hold an online petition? And than send it to Juve management, to let them know what we think...

 

[sateeh]

The 105 million euro expense budget seems to be very similar to the 104.5 million Euros Lapo Elkann dumped into the team last year (which made the Elkann position as majority shareholder a near landslide).

The promise was that we would get champion players and major signings would take place. A year has passed and teh signings have been mediocre at best and the money used came primarily from the sale of former players.

Now we see where the money is going. All along it seems they intended on renovating the stadium. They were set to get a lot of government grants to help finance the stadiums if the Euro 2012 bid would have gone to Italy but having lost that now the team will have to finance everything on their own meaning the champions Gili and Secco keep promising won't likely wear our jersey any time soon.

Well you're not considering the cash we are getting from the sponsorship and the champions league. One of the major promises that this management carried out is the new stadium and i think its a priority. Ofcourse we need money for the squad and i dont think they would be that stupid that money wont be put aside for the transfers.

About the Hotel idea, its a good one but i think its hard to accommodate building a hotel in the name of the club while lowering the prices to keep it on a level that the traveling fans would afford it. Building some cheap as hotel in the name of the club shouldn't be an option and building a quality one while lowering the prices would be close to business suicide.
Maybe as a separate project associations could be made with a number of hotels in Turin to provide incentives but I dont think we have the capacity to build such a project.

 

[Mike-e-y]

The banquet hall reference is regarding the gala room that Gigli is planing to include in the renovated Delle Alpi. He claimed that people will celebrate their weddings there. I feel that space would be better suited for a hotel like area that can accommodate eventual travelling fans and travelling teams which will likely generate better attendance given the distance between Turin and the bulk of Juve’s fan base.

really good idea but i cant see the practicality of it, the hotel would need to be incredibly big to accomodate 10,000+ travelling fans of juve/away team. not to mention the land that we own around the delle alpi could'nt contain something of that size.

Also the ambitions of this management is to make the delle alpi/stadio burger king or whatever they will flog it off to an EVERYDAY money maker. Say we did build a hotel that could accomodate 3,000 people, that hotel would only be utilised a maximum of 2 days a week for 9 months a year, which doesn't make economic sense and also it's target audience would only be passionate supporters. With shopping centres/confrence rooms/cinema's etc there would be a guaranteed precence 7 days a week 365 days a year. This will not only generate us more money but it will also bring a wider range of people to the stadium, which is currently very isolated and only seen by fanatics.

I know it sounds stupid now but your average 5 year old kid that is going to the cinema everyweek on the doorstep of juventus is a lot more likely to grow up supporting that team and nagging his mother/father to take him/her to a game, which will hopefully develop our attendance figures in the future.

There is more that meets the eye in this instance and i must be fair the board know what their doing in terms of the 'business development' side, even if they have no idea about footballing matters.

 

[Maresca]

I heared that it will be possible to make weddings in the new stadium.. damn... a little bit too late