Why are Juventus the biggest losers because of this failed move but not Ronaldo? He joined a club with the biggest domestic monopoly in Europe and is potentially leaving them outside of CL spots, has dropped a disaster class 3/4 previous knockout games which saw Juventus go out in the ro16 and has missed out on the golden boot to the likes of an elderly Quagliarella and Immobile.
Now just to be clear, Ronaldo is obviously not a loser. But neither is Juventus and if you are going to label one as such then the other must be as well.