Aside from my eagerness to see him play his first competitive game with us, the thing I keep trying to understand is how the commercial revenue will be affected by his arrival.
On shirt sales, it was estimated on a previous article I dug up that most clubs make roughly a EU12 cut on each jersey sold. If we have sold 520k CR7 Juve shirts already it is possible that in a given year we could sell anywhere between 1-1.2m shirts?. That would roughly be only EU13m in revenue - moves the needle but not by as much as one would think.
My question is other platforms. I noticed that the Juve youtube channel now has 1.1m subscribers. That is actually more than Manchester United but almost 1/5th of Barcelona or around 1/3rd of Real Madrid's. Ronaldo himself has over 1m subscribers.
I wonder how significant the social media platforms would be for commercial revenue.