I don't get it, they're selling season tickets? To people who live in Roma?
They've put up these thingys in both Roma and Milano, where there are lots of Juve fans. In fact, there are more Juve fans in Milano than there are Inter fans. There's quite the number of juventini in Rome as well.
Edit: I get it, I get it now. Sorry Martin, I'm a tad slow. You were wondering why the f*ck they would buy season tickets, due to the long travel.
Edit 2: I've now thought about it for 3 minutes, and I don't get it either.