You think that the Juve fans would be Okk with Elkann not doing everything possible to keep Moggi.? and let him fire him ?
Look, he's the chairman of EXOR and Fiat, he's a chairman of La Stampa, ITEDI and the Italian Aspen Institute. This, + he's a boardmember of 10 or more companies/organizations. He's an industrialist that only knows profit and growth. What Moncalvo's conspiracy theory suggests simply does not fit the pattern here. You won't see a man like John Elkann deliberately cause losses to one of his companies, especially losses as big as hundreds of millions, just to remove ONE guy.
You also write "The Elkanns had little to do with Juve back then." That's not true. After the deaths of Gianni and Umberto, Elkann became Vice Chairman of Fiat and Vice Chairman of Giovanni Agnelli e C, giving him a controlling stake in EXOR. This was as "early" as 2004.
Moggi was never "in his way". Moggi was just a sporting director for crying out loud. He was hired, the way Secco was hired and the way Marotta is hired now.
Sure, the sporting results were there, so Elkann probably couldn't have fired him, but he damn sure could, if he wanted to, decide to not renew his contract.
All I'm saying is that he didn't have to go through Serie-B and hundreds of millions in losses and a damaged reputation just to get Moggi removed. I know that Moggi had an "aura" about him, but he was never that big. He was a Juve employee.