I understand your point, and I'm not saying it was a fair decision, regarding plusvalenza. I dont have info to evaluate this. All I'm saying it was blatant enough to catch the eyes. Also, not every Club has gone public in the stock Market - that comes with more accounting and transparency responsibility. The Arthur - Pjanic deal was too much. The Sturaro deal was pathetic.
So they did set themselves for the coup from the "system". My point is this isnt an artificially conveived way to punish the Club. Once again, they gave motive.
About calciopoli, even without match fixing, there was help from referees. I vaguely remember games that Juve was drawing or losing, and the added time was crazy. Or vice versa. As I said, there was a clear perception that there were indeed some sort of regular and unusual help from referees. Thats is as far as Im concerned.
Again, Im not saying calciopoli was fair. Its both factors: the Club setting itself up and not defending itself, and the corrupt system.
They did cheat, in some sense. Both Club and the "system" are solidary responsible for this. Both 100% responsible. It isnt mutuallly exclusive.. therefore I must say, none of this would happen if it wasnt for the Club itself.