"Juventus earn 118 million euros per season from selling television rights, we get 16 million," sighed Hoeness. "Over five years, that makes a difference of 500 million euros."
Well in that time Seria A was really strong with Juventus, Milan and Inter, therefore television rights were a good business. But things changed and Seria A is weaker now and also lost one CL spot, while atm there is only one Elite club with juventus, the rest like milan, neapel are decent but not elite. so Juventus should try other business instead of television rights. Bayern for example sold 9,9 % in 2009 of their (AG shares) to Audi for about 100 Mios... deals like that for example or better sponsorship.