My personal stance on whats happening is that I dont like it one little bit.
I think it goes without saying the Conte was the key driver of our recent successes and that he has over achieved in his first season with us and met his objectives in the second while he met some of the objectives this season but not others. I'd rate his first and second seasons 10/10 and this season a 7. If we had went past the Group stages I'd call it a 9/10 as long as we eventually get kicked out against a top team like Madrid, Bayern or Barca.
The objectives for this season should have been the same as last: Win the league, get past the group stage and crash out against teams that are superior. While we have definitely strengthened last summer by signing Tevez, Llorente and having an improved Pogba the increase in Quality of the squad does not yet merit a CL title challenge. The teams that were superior to us last year should have remained superior to us and the teams that were inferior should have definitely remained inferior and by a bigger margin than before. Sadly, we failed to beat teams that we should be able to beat for whatever reasons such as Benfica, Galata and Copenhagen.
This squad should be capable of getting past that group that we got and should only crash out the CL against opposition that are rightfully superior to us. There is no shame in losing out to Bayern the same way that there is no shame in Napoli's CL exit in such a tough group. But there is definitely shame in crashing out in the group that we had where we should be able to defeat 3 out of the 4 teams in the group.
Signing players like Lulic, Candreva, Nani, Menez, Cerci, Immobile and the likes would definitely improve the squad just like how Tevez and Llorente's signings did. These players however, would not be enough to lift us above squads that are rightfully superior to us. With these signings we'd be maintaining our position as a very hard team to beat that should secure 1) Serie A and 2) CL group stage passage and 3) win against the likes of Galata, Arsenal, Benfica, Porto, Celtic, Shakhtar, Valencia, Sevilla, Lyon etc... in knockout stages and 4) Lose out to PSG, Bayern, City, Barca, Madrid and whoever else overperforms like Athletico or Dortmund in the past few years.
As far as I understand Juve is prepared financially to meet those needs and make those type of signings and it is very reasonable to set your objectives as these 4 points that I made above. Until some time ago, Conte too seemed satisfied with the fact that he is re-building Juve until it is financially strong enough to be able to compete with the star studded teams mentioned above and he seemed to acknowledge that the squad will keep getting better gradually but not by big enough jumps of quality that would make Juve a contender.
This changed in the last few weeks. Conte seems to have run out of patience. He doesnt look like he wants to wait till the club is rich enough to make super-signings. It seems that he wants to be a contender in Europe now. The criticisms to his ability as a coach seem to have gotten to his head which is not unwarranted. Winning Serie A this year has gotten him very little praise and it'll be very difficult to win it again next season and as things stand Juve will probably make it out of the group stages next season but lose against the first top opposition. Imagine this scenario for next year and how it would affect Conte's reputation as a coach. Finish 2nd in Serie A and a quarterfinal exit in the CL against a star studded team. I believe that something along those lines is on Conte's mind and is the reason behind his demanding the club to splash the cash over superstars.
I am speculating that he is thinking about himself and not whats best for Juve. Whats best for Juve is patient slow rebuilding until the club becomes a financial powerhorse or until the small improvements between one transfer window and the next over many years gives us a world class squad (unlikely at such a budget).
If my assumptions are true, I doubt that management will change its mind and that Conte will have to be patient and just be satisfied with an improved squad just not one that is improved by a big enough margin to make us contenders. He'll have to make do with a Serie A title challenge or win and a CL run similar to the one we did last season (QF). I am with management on this one even though I love Conte and despise Agnelli (For what he did to DP).
Management is in a peculiar position.. do we take a huge financial risk that will backfire if the team doesnt mount a real challenge in the CL or do we take the risk of sacking the key figure behind the success of our rebuilding project and try to replace him with someone who is more patient?