Thats the only laughable part of the article. Rest is basically the status quo (except elevating Bundesliga over Italy, its not at all in any shape besides stadium attendance). Which means thats where the money and most spectacle is, where the stars gravitate to. Not Italy, thats just the reality. And why he thinks that, and its generally true more money = more quality.
But the best football matches part is just pathetically laughable and paying lip service to your future employers and fans.