Hes not a bad player, hes got technical qualities and can be useful if used properly. But hes not a league CF, especially not in Italy.
Its similar with what Mou said here (6:00) about Martial. He cant play with his back to the goal, hes weak, he falls quickly and he doesent put in the effort. Morata is good when you put him in the position to out run the CBs, whether thats with or without the ball. But when he has no space hes useless. And that happens in most of our league games. I like the guy but he shouldnt be our starting CF