His family, his friends, his girl, his boyhood club. His land. All of it count peeps.
But yes it has its cons. For example, in one interview he said he loved that in turin he can go for a walk with no one bothering him, but it was nit impossible to do that in madrid. Also he is a fan fav already here, and there he would first have to work on getting the fans on his side again(but this is nothing that a couple goals cant fix). Or he could very well end like giovinco and not be accepted by the fans again (dont think so because he is effective, unlike gio).
Still, it would be awesome for us to negotiate the clause. Lets see what madrid thinks about it. IMO it will be a tough negotiation because first of all, we would have to sort first with morata if he really wants us to pull that thru, and then how much madrid will ask for it, knowing full well that if they would like to buy him back, it could very well be 60 mils or more by the time.
Its a tricky situation.
Lets cross fingers and pray he will remember which team called for him and gave him the chance he wanted, when no one believed in him. Morata himself said that he decided to come to turin because we were the first club that approached him, and we showed real trust in him from minute one.