I want some of those drugs too!
Cuadrado is currently better than Iturbe. As it should be. Cuadrado is in his prime at 26 and Iturbe is barely 21. Iturbe has the
potential to be better than Cuadrado when he reaches his prime. We are in on him now for about 25m. If you think Cuadrado goes for under 35-ish, you are crazy. Besides the fact the Viola wouldn't sell him to us for an offer they could receive from outside Italy. I refer you to the Jovetic saga ( which by the way, shows a flop of a transfer at 35m, and people here wanted us to pay that).
Iturbe is a better transfer for us because of age, potential, wages, and primarily a transfer fee that will likely be around 10m lower. Could he not pan out? Yes. Then again, so could Cuadrado, he's had two good seasons, he's 26. He could flop here also. And at 35-40m transfer fee and likely 1.5-2x the wages.