Immobile would not only cost us the 12 million Torino wanted for his half, also we have to take in mind the opportunity cost of not selling him. So he is not significantly cheaper than Morata, and in my opinion Morata is the more talented of those two, although Immobile for sure is going to be a fine player. But i also have a feeling people are overrating Immobile a bit. I mean, Borriello also scored 19 goals in Serie A one season... (not saying he is a new Borrigol, but he might not be a world beater just because he had a season where everything he touched went in)