Juve is not a very commercial club the way i see it. if u see their marketing its very restrained to staying within the borders of Italy. They dont publicise the club much, and they never buy superstars. So i guess, its hard to be hyped as a club whne u dont really care about ur marketing stratergies much. I think the main reason behind Juve's long Nike deal is to break in to markets Juve nver thot existed. And more than nething they want to use Nike's commercial standing worldwide to help them fulfil their ambitions of being renowned the world over.
