I thought that was the bigger the breasts, the smaller the customer's brain.
No, it's the famous one that half of the money he spends on advertising is wasted, and he doesn't know which half.
One of his famous buildings was designed by Chicago architect, Daniel H. Burnham, and to this day his is one of the busts along Chicago's Merchandise Mart.
He was also the financier behind the creation of Mother's Day.