Ford Prefect

Senior Member
May 28, 2009
10,557
Eurgh, Can anyone make sense of this question.

In the last decade or so, campaigners organizing protests and demonstrations have become more media savvy, exploiting new technologies. Evaluate how effective protestors have been in communicating their message via mass media, and discuss how far this challenges academic literature about the reporting of demonstrations and protests.

I have no bloody idea how to answer that and I need to write a plan for it by tomorrow. I emailed my tutor asking him to explain and he hasnt replied, arse.
 

.zero

★ ★ ★
Aug 8, 2006
82,813
Eurgh, Can anyone make sense of this question.

In the last decade or so, campaigners organizing protests and demonstrations have become more media savvy, exploiting new technologies. Evaluate how effective protestors have been in communicating their message via mass media, and discuss how far this challenges academic literature about the reporting of demonstrations and protests.

I have no bloody idea how to answer that and I need to write a plan for it by tomorrow. I emailed my tutor asking him to explain and he hasnt replied, arse.
Exposure is no longer limited to credentials or credibility. Social media for example, allows organizers to attract attention from media outlets with a simple post of less than 140 characters via twitter.

The effectiveness and widespread awareness created exceeds the depth of events of past. In a society of "instant" everything, the traditional standards of reporting and demonstrations are not shattered but bent to adhere with the growing application of technology to achieve effective organized demonstrations. The social and press responsibilities are still valid but now have more of a subjective approach as to stone cold facts and figures. Opinions broadcasted on via the social media medium requires reporters/journalists to pick and choose their sources which they must deem as credible. This also increases the pool of sources for the press since demonstraters can collaborate via social media to communicate and broadcast.
 

Jem83

maitre'd at Canal Bar
Nov 7, 2005
22,870
Eurgh, Can anyone make sense of this question.

In the last decade or so, campaigners organizing protests and demonstrations have become more media savvy, exploiting new technologies. Evaluate how effective protestors have been in communicating their message via mass media, and discuss how far this challenges academic literature about the reporting of demonstrations and protests.

I have no bloody idea how to answer that and I need to write a plan for it by tomorrow. I emailed my tutor asking him to explain and he hasnt replied, arse.
How to structure this task:

First, separate the questions that you are required to answer. In this case the questions are:

1) Evaluate how effective protestors have been in communicating their message via mass media, and
2) Discuss how far this challenges academic literature about the reporting of demonstrations and protests.

In 1) you should probably first define what "mass media" is, before answering the exact question. The same goes with the word "effective". Effective can mean a lot of things, but the correct interpretation in this case must be: gaining maximum results with as little resources spent as possible. After you have defined those two key terms, you should evaluate how protestors have been able to achieve this using mass media technologies (which you can probably answer a lot better than I can, because I haven't read anything on the topic. But this is where your particular knowledge come into play.)

I sense that 2) is part of a much broader question of the place of literature (as sort of an 'old' form of 'technology') in a world that has seen a lot of progress in the area of communication-technology. I think you can use this perspective for your evaluation ("discussion"), but you also need to connect it to the actual topic at hand.
 

Ford Prefect

Senior Member
May 28, 2009
10,557
Exposure is no longer limited to credentials or credibility. Social media for example, allows organizers to attract attention from media outlets with a simple post of less than 140 characters via twitter.

The effectiveness and widespread awareness created exceeds the depth of events of past. In a society of "instant" everything, the traditional standards of reporting and demonstrations are not shattered but bent to adhere with the growing application of technology to achieve effective organized demonstrations. The social and press responsibilities are still valid but now have more of a subjective approach as to stone cold facts and figures. Opinions broadcasted on via the social media medium requires reporters/journalists to pick and choose their sources which they must deem as credible. This also increases the pool of sources for the press since demonstraters can collaborate via social media to communicate and broadcast.
I just don't get what it is specifically asking and how I would go about proving what it is asking. Its worded like they want interviews with protest organisers, journalists and editors. How am I supposed to know how effective they are when I have no access to content management at a major press organisation. It such a badly worded question.

I can either go down two routes with this essay from what I can tell - point out how wonderful the internet is at organising protests (which doesnt answer the question about communcating the message, and i can't find any academic writing that challenges that notion) Or i can argue that it doesn't matter how well they are communicating their message because the mainstream media gravitates to violence and spectacle and doesn't bother reporting on peaceful protests. (this again doesn't answer the question fully).

I do not get it.

The one idea I had that might answer it decently is to look at how citizens journalism was involved in the Iran Protests in 2009 or the Burmese Saffron Revolution in 2007. But that all agrees with the academic writing.

Eurgh.
 

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