It would be one thing if it was used in the context of Richard Dawkins. As with bedouin, it's an attempt to shoehorn something in the vernacular that attempts to mean something else because it might possibly sound informed and educated.
But the tell-tale sign is when people use the word "meme" and yet have never heard of Richard Dawkins. Then that's not aspiring to the nerd ethic at all (of building upon knowledge) -- it's just commandeering and bastardizing a term in a vain attempt to sound remotely educated, but farcically doing so on a foundation of blissful scientific ignorance.
In other words: it's a sham of talking the talk, and yet knowing nothing of which you speak.
But the tell-tale sign is when people use the word "meme" and yet have never heard of Richard Dawkins. Then that's not aspiring to the nerd ethic at all (of building upon knowledge) -- it's just commandeering and bastardizing a term in a vain attempt to sound remotely educated, but farcically doing so on a foundation of blissful scientific ignorance.
In other words: it's a sham of talking the talk, and yet knowing nothing of which you speak.
