Prior to the launch, an article in The Grocer trade magazine had mentioned that the source of the Dasani brand water was in fact treated tap water from Sidcup, a suburban development in London. By early March 2004, the mainstream press had picked up on the story[9] and it became widely reported that Sidcup tap water was being treated, bottled and sold under the Dasani brand name in the UK.[5] Although Coca-Cola never implied that the water was being sourced from a spring or other natural source, they marketed it as being especially "pure". This led the Food Standards Agency to request Hillingdon trading standards officers to launch an investigation into whether the claim was accurate.[10]