There are many strategic concept that can fill in the BIXI field, but there are three concepts which would make very likely related to the BIXI. There are strategic management which means analyses, decision and action of organization to create competitive advantage, Competitive advantage which is when a firm resources and capabilities that enable to overcome the competitive forces in its industries and customer perspective which tells measures of firm performance that indicate how well firms satisfying customers expectations.
Strategic management to this memo, says that one of the strategic concept which related to BIXI is strategic management. because bixi tries to analyses decides and make action. Analyses would be that it wants make services for customers. Decision would be that it wants it to be in new jersey. and that action that it wants make in different station with many bikes.
Also competitive advantage may fit to this field. lets say BIXI wants to overcome their competitors they want to be the best company and they make best quality for their services. Furthermore, customer perspective would be that BIXI wants to make customers feels satisfy with price, satisfy with speed , with bike.