Fast forward to now, and here we go again.
When America beat Spain, the top-ranked country in the world, in the Confederations Cup last week, we were again lectured about watershed moments and forecasts of increasing U.S. interest. "This win is huge for American soccer," said U.S. player Clint Dempsey.
Then the U.S. lost 3-2 to Brazil on Sunday, after taking a 2-0 lead. Typical U.S. soccer. The Spanish win was a set-up. Another tease, followed by another spate of predictions on the upcoming American soccer emergence, followed by another letdown. It's the old U.S. soccer mamba.
How many times have Americans heard the soccer-will-transform-us mantra before? The site Deadspin.com compiled an interesting list.
In the 1994 World Cup the U.S. beat Columbia 2-1. "This game is going to have a permanent effect" on soccer in America, said Alan Rothenberg, president of the United States Soccer Federation. "It's the biggest so far in history."
The permanent effect wasn't so perfect.
The U.S. beat heavily favored Argentina in 1995 in the Copa America tournament. "I think this is the first step ... to become a major soccer power," said one of the U.S. players, Cobi Jones.
If by soccer power he meant minor world player, that was accurate.
The U.S. team beat Brazil in the 1998 Gold Cup, and the U.S. coach, Steve Sampson, was in full peacock mode. "[The win] states we can play with anyone in the world, and on occasion, beat the best in the world,” he said then.
Not in the World Cup, we can't.
In 2002 the U.S. beat Portugal in the World Cup 3-2. One MLS official at the time said it was the beginning of the emergence of that league.
What the U.S. does is get a handful of wins every decade or so -- or some faded star like Beckham uses our country -- and our wishful-thinking genetics kick in. I've been just as guilty of this as anyone.
It's typical American arrogance, however, to think that we can compete in a sport that, in many parts of the world, kids start playing in the womb.
If German athletes started crowing about how that country could put together an NFL team and then take on the Pittsburgh Steelers, we'd laugh.
The Great Soccer Con fooled me once before.
Feel free to be suckered again. I've learned my lesson.