Gianni Agnelli, 1921-2003
Friday 24th January 2003
Giovanni Agnelli, who has died aged 81, was a colossus in Italian football. More than a mere club president, he shaped both the national game and the nation itself in the post war era, as head of Juventus and the Fiat car giant.
Born in 1921, Giovanni was always destined to be a key figure in Italian life. His grandfather had founded Fiat, his father took over Juventus in 1923, and the Agnelli's had already established a financial powerbase in the city of Turin.
Giovanni built on this powerbase, turning Fiat into a massive industrial success story and Juventus into the most decorated side in Italian football history. Officially, Giovanni's reign as club president lasted from 1947 to 1953. Realistically he remained closely involved in the running of the club right up until his death.
That though, was typical of the man. He trained as a lawyer, fought in Russia and Africa during the Second World War and was closely involved in every aspect of Italian life as a businessman, socialite, benefactor, and patron of the arts. His omnipotence often led to claims of shady dealings. Critics said that Juventus under the Agnelli's bribed referees and fixed championships. Such claims, however, are commonplace in Italian football and it was the extraordinary success that Agnelli oversaw at Juve which made the club a target for jealousy.
Giovanni liked to be known as Gianni, a more relaxed first name for a man who cultivated a reputation as a playboy. His wife, a princess, was beautiful and elegant, as were his mistresses, his fashion sense was admired and copied, and his friends were glamorous and successful. He straddled the two roles of hard-nosed corporate chief and relaxed socialite with some ease, equally comfortable around accountants and movie stars. However, Fiat's star faded in the 1980's as Italy opened up the market and he stepped down in 1996, taking on the role of honorary chairman.
His fairytale life was often touched by tragedy. In 1935, with Juventus beginning a remarkable period of dominance in the Italian game, his father, Edoardo, was killed in a plane crash. Gianni was 14. His nephew, who had been groomed to take over the Fiat dynasty, died of stomach cancer in 1997. Then, in November 2000, Gianni's only son, also named Edoardo, committed suicide.
Juventus was both his escape and his great passion. More than a simple expression of his wealth and power, the club mattered deeply to him. He was a football fan who often turned up to watch training and liked to talk about the game with Juve's players. His money and careful stewardship of the club brought them 19 Serie A titles in the post-war period.
In the last months of his life he was less visible at Juventus as he battled prostate cancer. He is survived by his wife Marella, and daughter Margherita.
Gianni Agnelli, businessman and owner of Juventus, born 12th March 1921, died 24th January 2003.