14/11/2007 15:30
Ghana's Appiah Launches Own Brand Of Clothing
Fenerbahce and Ghana midfielder Stephen Appiah has launched his own clothing brand across Africa, with European and North American releases set to follow...
Ghana's Appiah Launches Own Brand Of Clothing
Ghanaian star Stephen Appiah has launched his own brand of clothing, capitalising on his status as one of Africa's most beloved footballers.
The Fenerbahce midfielder will formally unveil the StepApp range on Monday in Accra in plenty of time for the African Cup of Nations in January.
Items such as t-shirts, shoes, wallets and purses will be on sale across the western part of the continent and South Africa soon, before also seeing release across the rest of Africa.
Then, European and North American customers will also be able to buy items from the range, which will also include bags, jeans and jackets in 2008.
The midfielder pointed out that some of the proceeds from the clothing range will go towards funding the StepApp Foundation, his own personal charity.
Appiah told the media, "In the past I have personally financed the StepApp Foundation and I want to expand the activities to reach many more people in Africa.
"I want to help create the kind of clothes which I would want to wear and for everybody to admire."
Appiah is the first African player to launch such an ambitious scheme, joining the likes of David Beckham in being a brand in his own right.
The former Juventus man signed up with Fenerbahce in 2005.
Source: Goal.com
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It's not Juve related, but I found it interesting.