Nice way of defining it. I have the same field of interest, by the way. I took it in MBA and I liked it so much. I have some weird hobby which is collecting the abnormal ads. You might see a group of them in "Classy Art" thread before afew months. If you're interested, I may post some of them.
It's a good thing this came out. I think we all understand Rebel a lot better now. People who have deep issues with their own existence often lash out against others for ethical breaches as a transference of the troubling feelings they have about their own decadent selves.