It's not just about winning for him anymore. He wants to build his brand, to be a billionaire in the business world. Do you think Magic became a billionaire based solely on his money from the Lakers?
Dude made a million dollars a year. Jordan was the highest paid player in the league once.
but because of how many titles they won, and where they won them, more doors opened for them in the financial world.
LeBron ' s aspirations are on the same road, and therefore, again, from a business point of view, he needs to get himself into a large market