We rule Serie A, not Europe. Bayern do and can afford big wages so they offer plenty of incentive. We can't get the best players from our rivals not only cuz they wont sell to us, but the sheer fact that they can earn twice as much as we can offer them and they get to make it far in the CL helps.
they dont offer wages like the spanish, english oder french giants as well. lets take a look at the personnel costs (whole club: players + staff) according to their financial reports:
Bayern 10/11: 156,3 Mio. EUR
Bayern 11/12: 165,6 Mio EUR
Bayern 12/13: 202,8 Mio. EUR (including huge Treble-bonuses for the whole staff i assume)
JUVENTUS 10/11: 139,6 Mio. EUR
JUVENTUS 11/12: 150 Mio. EUR
JUVENTUS 12/13: 163,5 Mio. EUR
remember: in 2008 bayern got raped by Zenit in UEFA-Cup (!) 4:0 (Bayern didnt play CL at all), 2010 they reached the CL-final and had the chance to win the triple. football is a short-lived business. 2006 hoeneß complained that bayern cant compete with juventus financially, in 2014 we complain the other way round.
in medium-term (and maybe even long-term) we have no chance to compete with the financial top-4 real, barca, ManU, bayern. but we can establish ourselves in the top-8 and that should be our goal.