the question is: will we ever be competitive again? i dont think that we will ever catch up to the top-4/5 (real, barca, manU, Bayern, maybe PSG) again, but we should establish right behind them.
I think i answered this some weeks ago, but ill go at it again.
To answer you: It all depends on what you interpret of competitive .
IMO, competitive for Juventus is to continue the path we are walking, which is to increase our revenue year after year to get to a break even state....and after that work on improving on it. Also to continue doing deals in the line of Pogba, Coman and Morata, while dodging bullet deals like Matri, Quags and Vucinic.
Like you said, and like i said before.... we need to be clear in something: Juventus will never reach the economical power of old ever again...or, not while there exists teams like Madrid and Barca with huge hype , revenue and suspicious deals, or teams owned by filthy rich people who invest in those teams like if they were toys.
We are in a lower league and in a totally different reality, but it doesnt mean that we cannot compete with inteligent business. Yes money can buy you success and players... but is not a foolproof formula to be buying galacticos every year and expect to win everything. We do not need to get to that point to be sucessful.
In Summary, for Juventus to be competitive, they will have to play smart and find great deals of promising players that can turn into WC in the future, while at the same time increasing revenue from merchandising and improving the brand name. As long as our numbers are green, as long as we remain active in the CL showing great performances against much richer teams....we will be okay and stay at the top even when not having the economical power.
Our real problem willl be to keep star players after a couple of years of good performances (Pogba), because we will not be able to meet the offers said players will receive from other teams. That will be our real test of might to stay competitive, and something that we will have to find a workaround.