What did Marotta then expect to pay when he was chasing the likes of Augero, Cavani and RVP? He recently said that we were priced out of an RVP deal (ManU paid in the region of 30m)
Star players, who cost more money, lead to increased revenue from all aspects.
- Better merchandise sales
- Better TV rights deals
- More success on the field leading to increased revenue all round from things like continued CL appearances
Ronaldo jersey sales at Madrid alone would have covered a healthy amount of his transfer cost.
It's fantastic to see that Juve is getting its finances in order, but don't expect to go that further step if you're never going to invest, yes INVEST, in top quality players that cost a lot of money.