Juventus Torino fans are the most profitable
Barcelona boasts most fans in the world, nearly 58 million, but not with the most profitable, while the revenue per European fan is 6.3 euro per season, well below the revenue generated by other major teams in Europe.
Even traditional rival of Barcelona, Real Madrid, get almost double, or 12.8 euros per fan.
Italian Juventus team boasts the most profitable fans, each fan bringing European club season average of 15.5 euros, according to German consulting company in sport Sport Markt, writes the Financial Times.
Other teams operating within the loyalty of fans are Bayern Munich, which annually attracts income of 14 euros per fan, Liverpool to 13.3 euros, 12.9 euros Arsenal. Barcelona’s popularity shows that the team has ten times more fans overseas than at home is.
“Barcelona has built an image that people adhered to. Go with their business in the right direction,” said Gareth Moore Sports Markt company representative. “Real Madrid, on the other hand, declined in terms of popularity mainly because of money that flooded the transfer market to acquire Galacticos,” said Moore.
Sports Markt Study was conducted on a sample of 10,200 people in 17 countries.
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