We will likely sell to make up for Ronaldo, although we will get a lot of it back from Merchandising etc.
Dude we don't need.
Actually Exor sponsor our shirt for 18m/year which is peanuts nowdays.
They could easly increase that sponsorship from 18 to 40 and pay up Ronaldo without the need.
With Ronaldo in the team don't you think we could go up to Adidas and ask for a increase? 50-60m from the currently 30+extra we get right now.
See? easy they just need to have the WILL to do it.
Exor is filthy rich and for them those money is literally NOTHING.
Revenue of 144b per year, +4b in 2017 (waiting for the 2018revenue)
It's easy they just never spent a single cent on Juventus.
Else if they wanted they could do it "legally" as FFP allows owners to milk up to 30% of the revenue.
Watch what's Suning doing for Inter.
Now our revenue being 411m count 30% and they could sponsor us for 120m € without having problems with UEFA.