First of all Serie A teams and presidents need to step up their professionalism. Shit like Berlusconi, Zamparini, ADL is not acceptable (positive crazy guys like Ferrero are great tho) Stop talking about others, stop making a drama and behaving like a zoo week in week out. Secondly, get the stadiums filled. You can't sell games abroad that not even the locals are watching. Thirdly, raise the quality of TV broadcasting. Fourthly, youth football infrastructure. Serie A will rise from the ashes in 20-40 years