The PL is pretty big here in China. Since I've moved over here I got all leagues on tv (except Ligue 1), but still the CSL is still the number one league which most chinese people follow.
The EPL gets a lot of coverage because all the Chinese want to speak English and so they watch the league to associate themselves with Englishness. although all the matches are dubbed in Chinese and you can't get them purely in English.
Also they have good times to watch matches in relation to here. The EPL games show here at 8/9/10/11 PM. Because of the time difference (+7), the only time I get to watch us play at a reasonable time is if we play at 3PM kick off time on a sunday or 5pm on a Saturday, and how many times do we play at them times? Getting up at 2.45am is seriously irritating and destroys my sleeping pattern, but I haven't missed a game since I moved here 6 months, but I consider myself a hardcore Juventino, how many chinese would get up at that time to watch a game?