Honestly is definitely the time to invest: for a number of reasons:
Our brand appeal is at an all time high, we have a Netflix series, and have the EA Cover star
Ronaldo has a limited time as the best in the World
Seríe A is strengthening, la liga is weakening
We’re a top 3 team in the world right now and out of the top teams right now only PSG and Manchester City are stronger vs last year
This window of being to grab a position as a true super club
3 years ago want the right time - our revenue was too low and the Messi Ronaldo duopoly was at its peak. In 3 years also isn’t right because Ronaldo may no longer be the best in the world. I think the club know that. They can’t pass on this opportunity.