Summer Mercato Thread 2018 (80 Viewers)

[Tanu_Mz]

So big sales... Dybala? I don’t see Any other as much valuable player, to fund all of it.

I’d say Higuain and Rugani for sure, Benatia and Sandro with the right offer too. That will give firing power. Don’t forget Juve sold more than half a million jerseys day 1


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Buy on AliExpress.com

[Hust]

I’d say Higuain and Rugani for sure, Benatia and Sandro with the right offer too. That will give firing power. Don’t forget Juve sold more than half a million jerseys day 1


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I wonder how much we have made so far from jersey sales since Ronaldo jerseys went on sale

 

[kao_ray]

I’d say Higuain and Rugani for sure, Benatia and Sandro with the right offer too. That will give firing power. Don’t forget Juve sold more than half a million jerseys day 1


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What % of the profits from shirt sales Juventus get?

 

[Tanu_Mz]

What % of the profits from shirt sales Juventus get?

Having direct sales, at least 50% but I expect more. Avg price of 140, avg cost of 40, avg net profit of 100


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[Gep]

So??.......Pogba or SMS?

 

[athas]

Having direct sales, at least 50% but I expect more. Avg price of 140, avg cost of 40, avg net profit of 100


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Wow, can't be that high IMO. I think ~10%, may be a little more if fans buy from Juve store.

 

[Juliano13]

So??.......Pogba or SMS?

Pogba>>SMS not even close. But SMS is more realistic.

 

[pavluska]

Let's sign Kante.

This. So much this.

Every other name is being mentioned but his.

Could be possible - Chelsea out of CL and we now have the CR7 pull.

 

[tassard]

This. So much this.

Every other name is being mentioned but his.

Could be possible - Chelsea out of CL and we now have the CR7 pull.

We were linked with him just before the WC

 

[Xperd]

So, so far ?
In:
Cristiano Ronaldo - €112M
Costa - €40M + €1M
Cancelo - €40M
Perin - €15M
Can - €16M
Favilli - €8M
Caldara, Spinazzola - €0

Total : ~€230M

And we've barely sold anybody

 

[j0ker]

Having direct sales, at least 50% but I expect more. Avg price of 140, avg cost of 40, avg net profit of 100


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Direct sales? Since when?

 

[Hydde]

Pogba>>SMS not even close. But SMS is more realistic.

I dont think SMS is realistic if Lotito wants the absurd amount of money he is talking.

With manu we can offer Sandro to leverage the operation.-..and then talk to pogs about salaries.

 

[Tanu_Mz]

Direct sales? Since when?

Since Adidas. We took a cut in the sponsorship deal from 29 to 23 millions per year, but we sell directly


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[DAiDEViL]

The whole point is that he is not. MDS is a solid player.

 

[j0ker]

Since Adidas. We took a cut in the sponsorship deal from 29 to 23 millions per year, but we sell directly


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Yeah, I remember that.

Licensing and merchandise, but I am not sure that it means that we jump from around 10% to 40%.

That would be amazing.

 

[Xperd]

Let's say we manage to sell 2 million Cristiano jerseys , that would generate up to €210-220M. Even 40% of that which would be around €80-90M would be unreal revenue growth.

 

[italiacalcio10]

What % of the profits from shirt sales Juventus get?

My understanding is that its a royalty, so there are no obvious associated costs.

You have to remember a few things:
1) Retail margins suck (selling branded products shouldn't offer more than a 30% gross margin) I kept them lower for simplicity so I didn't have to raise the retail price on the retail channel
2) Licensing revenues have no real costs

Revenue on the Income Statement (2016/2017 Year) for sales and products is 19.1M Euro (2017), up from 13.5M the previous year (2016). This includes all product sales though, not just jerseys. It also includes licenses to EA and Netflix would be included in this bucket. It also states that included is the organization of the Juventus Academy activities, which I can't imagine would be very profitable as events usually are not.

Income statement expense is related to purchases of products for sale is ~8.2M EUR up from 4.3M EUR, that equals a 10.9M Euro profit (61% profit margin) for 2017 in comparison to 9.2M (68% profit margin) the previous year. This has to do with inventory directly held at stores managed by the company. If we are selling more via a Juventus stores margins will fall.

This my understanding of how it could work (obv # are made up) - ex forecast for Next year:

J-Academy Event Revenue €2M
EA Fee+ €2M
Kits: 20% of sales to Juventus from each kit sale as part of licensing agreement.
Retail Margin from sales in Juventus stores (11%): These of course would have to be bought from Adidas as inventory. And this would be a percentage of sales ie: out of 325k in sales, 50k are from Juventus stores
J-Academy Event Cost €1.8M

 

[juve123]

My understanding is that its a royalty, so there are no obvious associated costs.

Revenue on the Income Statement (2016/2017 Year) for sales and products is 19.1M Euro (2017), up from 13.5M the previous year (2016). This includes all product sales though, not just jerseys. It also includes licenses to EA and Netflix would be included in this bucket. It also states that included is the organization of the Juventus Academy activities, which I can't imagine would be very profitable as events usually are not.

Income statement expense is related to purchases of products for sale is ~8.2M EUR up from 4.3M EUR, that equals a 10.9M Euro profit (61% profit margin) for 2017 in comparison to 9.2M (68% profit margin) the previous year. This has to do with inventory directly held at stores managed by the company. If we are selling more via a Juventus stores margins will fall.

This my understanding of how it could work (obv # are made up) - ex forecast for Next year:

J-Academy Event Revenue €2M
EA Fee+ €2M
Kits: 20% of sales to Juventus from each kit sale as part of licensing agreement.
Retail Margin from sales in Juventus stores (11%): These of course would have to be bought from Adidas as inventory. And this would be a percentage of sales ie: out of 325k in sales, 50k are from Juventus stores
J-Academy Event Cost €1.8M

So if sold 50 million shirts how much percentage of share would we get

 

[athas]

I don't think we get that high percent on shirt sales. In Juve financial report 2016-2017, we seems to make only 10,9M out of ~850.000 shirt sales, that ~13% only. There are two lines about that:

Revenues from sales of products and licences = €19.2m
Purchases of products for sale = €8.3m

Edit: sorry, don't see @italiacalcio10 post above ^^

 

[am0110]

I always like the myth...shirt sales will pay off transfer fee...and that never happens