Should Juventus FC Become A Giant? (1 Viewer)

[Layce Erayce]

I specifically mean in the marketing aspect- Juventus are undoubtedly a famous brand name, but no way nearly as famous as Man U or Real Madrid. The thing about becoming a marketing giant is that people start to jump on the haters bandwagon and we become sellouts. However, its pros include $$$(munnies), and therefore greater success.

So whats more important? Being a true club passionate about football, or success gained through money we make by expanding ourselves as a brand?

 

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[Elnur_E65]

If it was for me, I'd stay a football team passionate about the game.

Our contract with Nike includes marketing and promotion of the club by Nike in a very similar way as it is being done with MU. So I guess such a strategy is more of inevitable than possible. This summer we should be seing Juve making a tour of SE Asia.

Furthermore, we are still the most popular team in Europe. Unfortunately I have lost the link to the study which has shown Juventus slightly more popular in Europe than Real and MU.

So I guess becoming a Real Madrid- type Giant would mean just buying the most popular players, selling their jerseys worldwide, and organizing "showgames" in rich countries.

 

[baggio]

I think Juve should continue the way they do. A no nonsense football club, not a marketing gimmick out to make money and fans through the colour of their jerseys and names of their players.

Juve are a classic traditional Italian team that are elitist at the same time. And i think this image wrks just fine. You wouldnt find every 2 nd human on the planet to be a fan of the club, but the fans you do find, do know their football more than most MAN U and REAL fans.

 

[sallyinzaghi]

If they can they should balance it out. But I think they're going for the 'marketing' approach- the deal with Nike is proof of it.

 

[Desmond]

juve is gradually promoting itself into becoming a world famous brand name,with the nike deal and tours of the USA and soon asia.

moggi'd love the extra cash:groan:

 

[Zlatan]

Our brand name and money is more important.

But we'll never be as big as Manyoo, they have done a fantastic job. They're everywhere, they have a signed cooperation agreement with the Yankees, which promotes them quite a bit in the US.

 

[Elnur_E65]

++ [ originally posted by Zlatan ] ++
Our brand name and money is more important.

But we'll never be as big as Manyoo, they have done a fantastic job. They're everywhere, they have a signed cooperation agreement with the Yankees, which promotes them quite a bit in the US.

Yeah, but if next year MU doesn't make it to the CL quarters and finishes 3rd in England- this will change. Not too many people would like to spend $100 on a jersey of a team which does not win, (except people like us- the fans).

 

[sallyinzaghi]

That I'd love to agree with. We'd get money and all with our promoting plans, but it's good not to be too big as we could keep a basis of true fans rather than glory hunters.

 

[Gogeta]

Man u are full of glory hunters, and I would hate to see my team turn that way.

 

[Lawnchair Bes]

I AM SICK OF PEOPLE TELLING ME THAT BECHAM IS BETTER THAN NEDVED ONLY COZ HIS PRETTY FACE GOES ON COMMERCIALS.

 

[SarajMan]

Its that second. Now everything is about money.

 

[Vinman]

Now that the USA has a few channels that show Serie A I think Juve will get much more exposure

 

[Len]

Forza Juve!!!!!
Juve better than ManU in all aspects!

 

[The Arif]

++ [ originally posted by Don Bes ] ++
I AM SICK OF PEOPLE TELLING ME THAT BECHAM IS BETTER THAN NEDVED ONLY COZ HIS PRETTY FACE GOES ON COMMERCIALS.

nedved is way better than spice gay :LOL:

 

[Henry]

:LOL::LOL::LOL: I like us the way we are-it's better to be a fan of a great team that isn't as well than an OK team with a good marketing department it shows that we are not just jumping on the bandwagon

 

[Holdon]

Football clubs can no longer operate as they did in the past, where attendance money alone could more or less pay the players their wages.

Do I like it? No Can I accept that it's for the good of the club? Yes.

 

[Henry]

good point

 

[Lawnchair Bes]

++ [ originally posted by Holdon ] ++
Football clubs can no longer operate as they did in the past, where attendance money alone could more or less pay the players their wages.

Do I like it? No Can I accept that it's for the good of the club? Yes.

as long as they dont raise ticket prices

not that i can go at this moment

 

[julio1011]

nike does their club promoting rather well and juve is their second "BIGGEST" club.....