Should Juventus FC Become A Giant? (1 Viewer)

Layce Erayce

Senior Member
Aug 11, 2002
9,116
#1
I specifically mean in the marketing aspect- Juventus are undoubtedly a famous brand name, but no way nearly as famous as Man U or Real Madrid. The thing about becoming a marketing giant is that people start to jump on the haters bandwagon and we become sellouts. However, its pros include $$$(munnies), and therefore greater success.

So whats more important? Being a true club passionate about football, or success gained through money we make by expanding ourselves as a brand?
 

Elnur_E65

Senior Member
Feb 21, 2004
10,848
#2
If it was for me, I'd stay a football team passionate about the game.

Our contract with Nike includes marketing and promotion of the club by Nike in a very similar way as it is being done with MU. So I guess such a strategy is more of inevitable than possible. This summer we should be seing Juve making a tour of SE Asia.

Furthermore, we are still the most popular team in Europe. Unfortunately I have lost the link to the study which has shown Juventus slightly more popular in Europe than Real and MU.

So I guess becoming a Real Madrid- type Giant would mean just buying the most popular players, selling their jerseys worldwide, and organizing "showgames" in rich countries.
 

baggio

Senior Member
Jun 3, 2003
19,250
#3
I think Juve should continue the way they do. A no nonsense football club, not a marketing gimmick out to make money and fans through the colour of their jerseys and names of their players.

Juve are a classic traditional Italian team that are elitist at the same time. And i think this image wrks just fine. You wouldnt find every 2 nd human on the planet to be a fan of the club, but the fans you do find, do know their football more than most MAN U and REAL fans.
 

Desmond

Senior Member
Jul 12, 2002
8,938
#5
juve is gradually promoting itself into becoming a world famous brand name,with the nike deal and tours of the USA and soon asia.

moggi'd love the extra cash:groan:
 

Zlatan

Senior Member
Jun 9, 2003
23,034
#6
Our brand name and money is more important.

But we'll never be as big as Manyoo, they have done a fantastic job. They're everywhere, they have a signed cooperation agreement with the Yankees, which promotes them quite a bit in the US.
 

Elnur_E65

Senior Member
Feb 21, 2004
10,848
#7
++ [ originally posted by Zlatan ] ++
Our brand name and money is more important.

But we'll never be as big as Manyoo, they have done a fantastic job. They're everywhere, they have a signed cooperation agreement with the Yankees, which promotes them quite a bit in the US.
Yeah, but if next year MU doesn't make it to the CL quarters and finishes 3rd in England- this will change. Not too many people would like to spend $100 on a jersey of a team which does not win, (except people like us- the fans).
 
Aug 1, 2003
17,679
#8
That I'd love to agree with. We'd get money and all with our promoting plans, but it's good not to be too big as we could keep a basis of true fans rather than glory hunters.
 

Henry

Senior Member
Sep 30, 2003
5,517
#15
:LOL::LOL::LOL: I like us the way we are-it's better to be a fan of a great team that isn't as well than an OK team with a good marketing department ;) it shows that we are not just jumping on the bandwagon
 
Sep 14, 2003
5,800
#16
Football clubs can no longer operate as they did in the past, where attendance money alone could more or less pay the players their wages.

Do I like it? No Can I accept that it's for the good of the club? Yes.
 
Jan 7, 2004
29,704
#18
++ [ originally posted by Holdon ] ++
Football clubs can no longer operate as they did in the past, where attendance money alone could more or less pay the players their wages.

Do I like it? No Can I accept that it's for the good of the club? Yes.
as long as they dont raise ticket prices

not that i can go at this moment
 

Users Who Are Viewing This Thread (Users: 0, Guests: 1)