Hi all!!
I'm studin economics and I recently discussed my final essay concerning Juventus last activities in Paris obtaining the maximal note, so I can answer to ur questions I think! I was also in Turin to interview the Juventus Investor Relator Marco Re.
Juventus new stadium will have 40.000 seats and it will be rebuilt in the Delle Alpi stadium due to an enormous "querelle" with the Turin Municipality. Juventus always wanted a brand new stadium but the problems were essentially two:
-The Delle Alpi stadium couldn't be abandoned cause it is a new Stadium built only 14 years ago, with public funds;
-Torino Calcio, the second club of Turin, had not the sources to maintain eventually the Delle Alpi, and neither the funds to build his own stadium.
The solution was to give the old Stadium of Turin (the "Comunale") to Torino Calcio, restructuring it partially with the Torino 2006 Winter Olympics public funds, and the Delle Alpi to Juventus, with one essential condition: it's not possible to change the external structure of the same stadium. This limitation conducts Juve to a project that allows only 40.000 seats (I'm not an engineer so I cannot says if this was a fake information or not).
Juventus is trying to change his target of supporter, in order to mind the gap with Manchester United in the "Matchday" revenues (revenues from the stadium)(Juventus actually gains more than Manchester from TV Rights and Sponsoring, being since four years the fourth club in Europe by revenues). The project’s target is essentially to have no more the violent "ultras" (kinda hooligans), but a new, rich audience, composed by one hand from the families, which can spend more money for tickets, and on the other hand with companies interested to "rent" the stadium for conferences and meetings, with the match Sunday or Wednesday ad an "add value", spending money in a sort of "Hotel Juventus". The 200 Corporate Boxes (a record in Europe, 50 more than Manchester United) will be built for this scope. Moreover, Juventus will build external and internal structures in order to gain more not only the day but also during the entire week. This means that a medium/rich supporter will have the possibility in the future, for instance in the day of the match, to park the car in the Juventus park places and not paying the illegal "parkmans", to eat in the Juventus fast food and not in the bars in the stadium area, to buy official merchandising instead of the actual illegal material. And maybe a family can come few hours before the match in order to have a lunch in the panoramic restaurant Juventus want to build in southern sector.
The supporters, but also tourists, can be interested in going to the stadiums thanks also to the attractions like the same stadium, the Juve museum, the commercial centre with the Juventus brand and a new attractions to be decided (multi screen cinema, go kart or whatever).
Stadium phases: 2005-06 first half capacity 30.000
2006-07 second half capacity 20.000
from 2007 40.000
Mondo Juve has the same concept, and works are already started. The concept is a big theme park with tha brand Juventus (very interesting in my opinion!!!). Around the training centre of all the teams of Juventus (from the kids to the first team) will be built a Commercial centre, sport facilities, a ministadium to turn the small training events, or the Junior teams official games, into a spectacle. The total area will be very big...!!
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